ING Supermarket opens with style and a 28′ sign!

ING Supermarket is a new ethic supermarket in South Winnipeg that chose to use an LED sign to generate buzz in the area before opening – instead of radio or newspaper.  The store had their new sign installed 3 months before their grand opening and in this time got their message out to >4.5 million viewers.  The result?  They opened to large crowds on their first day at a fraction of the cost of a print or radio campaign.  Call us to see if this strategy could work for you too.  ING Supermarket were glad they did!